In 2025, video is no longer just a popular format: it has become one of the essential pillars of any marketing strategy. With increasing online consumption, platforms increasingly focused on video content, and technological tools that make production easier, video is emerging as the most effective way to captivate, engage, and convert an audience. At OneSolutions, we have analyzed the trends and challenges of this format to help you stay ahead.
Why video is the dominant marketing channel in 2025
1. An increasingly limited attention span
Users consume content at a record-breaking pace. In 2025, the average attention span continues to decrease, making short and impactful formats essential. Video, with its ability to convey a message in just a few seconds, perfectly aligns with this trend.
2. Superior engagement
Videos achieve 80% higher engagement compared to text or graphic content. Whether through stories, explainer videos, or interactive webinars, they create an emotional connection with the viewer.
3. The rise of video-first platforms
Platforms like TikTok, Instagram, YouTube, and recent entrants focused on B2B streaming continue to innovate. These ecosystems encourage brands to produce dynamic video content to adapt to user behavior.
Video marketing trends not to miss
1. Interactive videos
In 2025, simply broadcasting a video is no longer enough. Businesses are incorporating interactive formats, allowing viewers to click, choose, and interact with content in real-time. For example, a video can include a product configurator or a direct call-to-action.
2. Micro-videos and snackable content
With the popularity of formats like reels and shorts, ultra-short videos (15 to 30 seconds) have become essential. These condensed formats allow for the delivery of a clear, quick, and viral message.
3. Personalization through AI
Artificial intelligence tools make it possible to personalize videos based on the audience. Imagine an advertising video that adapts to a user’s name, location, or preferences in real-time.
4. Educational videos and tutorials
Consumers are looking for quick and visual answers. In 2025, educational videos (how-to guides, product demos) represent a significant share of video consumption, particularly in the B2B sector.
Challenges and Solutions for Successful Video Marketing
Challenge 1: Fierce Competition
The popularity of video means the market is saturated. Every brand, from small startups to international giants, is producing videos.
Solution: Focus on creativity and storytelling. A well-designed video with an engaging story will stand out.
Challenge 2: Technical Requirements
Producing high-quality videos requires skills in production, editing, and adherence to branding guidelines.
Solution: Invest in professional tools and train your teams, or work with experts like OneSolutions, who support you from design to distribution.
Challenge 3: Measuring Impact
It can be challenging to prove the exact ROI of a video.
Solution: Use advanced analytics tools to track views, interactions, and conversions generated by your video campaigns.
Video at the Heart of B2B Marketing Strategies
In 2025, B2B companies are fully embracing video for various uses, including solution presentations, client testimonials, webinars, and employee onboarding. This format humanizes brands, makes complex offerings more understandable, and builds lasting trust.
How OneSolutions Supports You in This Revolution
At OneSolutions, we understand the strategic importance of video in marketing. With our experts in production, digital strategy, and technological tools, we help you create videos that captivate and convert.
- Custom Video Creation: From dynamic clips to interactive videos.
- Video SEO Optimization: Maximize your content’s visibility on Google and social platforms.
- Technological Support: Integration of your videos into systems like Vimeo and the use of advanced analytics to adjust your campaigns.
Conclusion: Prepare Today to Succeed Tomorrow
Video is much more than a format; it is a strategic lever for 2025 marketing. By adopting innovative solutions now and partnering with experts like OneSolutions, you’ll be ready to harness the full potential of this medium.
Ready to make video a driver of your growth? Contact us today!
